
by Kayo Souza, tech lead
Nike
Global marketing
GenAI cutting manual creative work at global scale
I built the Asset Library behind 16M+ digital assets as sole engineer, and AutoCrop, a GenAI service that generates format-optimized crops and cut designers' prep time 44%, from 6.4h to 3.6h. I also automated marketing asset generation from Figma AutoLayout with correct typography.
- 16M+ digital assets in the Asset Library
- Designer prep time down 44% (6.4h to 3.6h)
- Event-driven AWS asset pipeline














