Kaizen Forge

Results

Where the forge has been

Every number here was measured in production. When a client is under NDA we describe the industry, we never invent the result.

Nike

Global marketing

GenAI eliminating manual creative work at global scale

I built AutoCrop, a GenAI service that generates image crops optimized per media format, and AutoLayout, automated marketing asset generation with correct typography, integrated with Figma, on top of a library of 16M+ digital assets.

  • 16M+ digital assets under management
  • AI-generated crops and layouts, no manual work
  • Event-driven AWS architecture at global scale

Healthtech (US)

Healthcare · HIPAA

AI agents in telehealth at 10× lower cost

As tech lead of a regulated (HIPAA) telehealth vertical, I lead a production AI agent stack, agent orchestration, MCP skills and Bedrock. With metrics, caching, prompt engineering and deterministic scripts, AI cost per operation dropped 10×.

  • 10× reduction in AI cost per operation
  • Agents in production in a regulated domain (HIPAA)
  • Metrics-driven continuous improvement, kaizen applied

Yooga

Fintech · Restaurants

US$ 55M+ transacted and a team accelerated by AI

I lead the payments team of a system used by thousands of restaurants: instant payments (PIX), Apple Pay, anti-fraud, automated settlement. I introduced AI into the whole team's development workflow, more delivery without giving up architecture and tests.

  • US$ 55M+ in transacted volume
  • 8M+ transactions processed with idempotent flows
  • A 5-dev team on an AI-first workflow

B2B retail SaaS

Fintech · Food-service

Full payments stack running on SmartPOS

Sub-acquirer onboarding, settlement and split, instant payments (PIX), Apple Pay, Google Pay and credit, embedded directly on the terminal. A real transactional operation in production, built by koy.haus, our software studio.

  • Full sub-acquiring: KYC, settlement and split
  • PIX, Apple Pay, Google Pay and EMV credit on the terminal
  • PCI-DSS, ML anti-fraud and automated D+0/D+30 reconciliation
Read the full case

Topo Contábil

Own SaaS · Accounting

From zero to five-figure MRR with 2 clients

An accounting reconciliation SaaS I built alone, from zero to paying B2B customers in 6 months, using exactly the AI-first workflow I deploy for clients. The first contracts: Vix Logística and Podium Veículos (Fiat). Five-figure MRR from just 2 clients. Clients' accounting close went from 12 to 5 business days.

  • Five-figure MRR with 2 B2B clients
  • Clients: Vix Logística and Podium Veículos (Fiat)
  • Zero to production in 6 months, solo
Read the full case

Grupo EL

GovTech · Public sector

Platform used by 800+ Brazilian municipalities

We contribute to the EL Produções ecosystem and its subsidiaries (Sapitur, Geocamp, Georastreamento, Elonline): public management, telemetry and tracking across 9 states, through koy.haus, our software studio.

  • 800+ municipalities and 3,500+ software products in production
  • Taxation, health, education, HR and fleet telemetry
  • Zero-downtime modernization across 9 states
Read the full case

Startup (NDA)

Rescue · Product

An MVP stuck for 2 years, live in 30 days

A product a big agency had been building for 2 years without shipping. We stepped in through Haus, our MVP studio: in 30 days the backend was refactored, the UI redesigned and the product went live, ready for pitch and fundraising.

  • Backend refactored and UI redesigned in 30 days
  • From 2 years stalled to live in production
  • Weekly sprints ending in a pitch-ready demo

Central de Cargas

Marketplace · Logistics

3,000+ truckloads and 4,000+ daily visits in 15 days

A freight marketplace with WhatsApp-first driver acquisition. In the first 15 days of the project: over 3,000 truckloads posted and 4,000+ daily visits, validation speed only an AI-first workflow delivers.

  • 3,000+ truckloads posted in 15 days
  • 4,000+ daily visits in the first month
  • Funnel instrumented end to end

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